Emirates is the world’s largest international airline, currently flying to more than 155 destinations in more than 80 countries. Its major hub is Dubai, which in 2014 surpassed London Heathrow as the world’s busiest airport, a global gateway to East-West travel. Their passengers and their more than 20 Million Skywards loyalty members influence real estate on a global scale and impact many markets represented by the Sotheby’s International Realty network. We are excited to continue our campaign, promoting the brand during all inflight videos, on all flight routes, starting in October.
Inflight Videos – October 2019
Our brand video on Emirates showcases exceptional homes presented by Sotheby’s International Realty. Discover your forever home, from Los Angeles and Dubai, to Andorra.
Reaching a captive affluent international audience, videos will run before 30% of all movies and 20% of short featured content – TV series, documentaries, and sports programming. This means that a passenger will see our video, on average, 1-2 times per flight.
Emirates currently carries 5 million passengers per month, generating an average of 1.7 million views, which will give the Sotheby’s International Realty brand’s videos 8.5 million views per month.
This campaign will experience its final flights this year throughout the month of October.